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IIT Roorkee · Creative Design Studio

Brand & Graphic Design Explorations

A compendium of experimental digital illustration, brand identities, and editorial layouts exploring modern visual aesthetics.

Brand Identity Illustration Typography Visual Design
During academic and extracurricular initiatives at IIT Roorkee, explored a diverse range of visual mediums from festival logotypes and print booklets to vector illustrations and layout systems.
Role Visual & Graphic Designer
Institution IIT Roorkee Design Studio
Tools Adobe Illustrator, Photoshop, InDesign
Focus Brand Geometry & Hierarchy
20+ Identities Designed
10K+ Print Distribution
100% Vector Precision
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Form, Color & Identity

Exploring geometric minimalism and expressive typography to build memorable brand assets and promotional collaterals.

Vector Craftsmanship

Pixel-perfect bezier curves and grid alignments designed for high-resolution print and retina screens.

Color Harmonies

Vibrant palettes balanced with generous whitespace and typographic hierarchy.

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Explorations Gallery

Creative Project Showcase 1
Figure 1.0: Vector illustration and composition study.
Creative Project Showcase 2
Figure 2.0: Typography hierarchy and layout system.
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