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HEAD DIGITAL WORKS · GAMING & FINTECH

A23 Ecosystem — High-Frequency Real-Money Gaming

Led end-to-end product design across India's premier online gaming platform. Redesigned gameplay lobbies, real-money poker mechanics, KYC compliance funnels, and built the scalable cross-platform design system.

45M+ Registered Players
5 Major Product Verticals
99.8% KYC Compliance Rate
CASE STUDIES

A23 Product Verticals

A23 Rummy Lobby Redesign High Frequency
Real-Money Gaming Lobby UX

Rummy — Multi-Format Game Lobby

Redesigned the core Rummy lobby for fast table discovery, multi-table tournaments, and high-frequency cash games.

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A23 Poker App Redesign Gameplay Experience
Poker Mobile App

Poker — Table Experience & Tournament UX

Crafted immersive card table interactions, hand history analysis, and streamlined multi-table management for desktop and mobile.

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A23 Design System Design Systems
Foundations Design Tokens

A23 Design System — Unified Gaming Foundations

Architected from scratch the unified component library and token system powering Web, Android, and iOS products across HDW.

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A23 Refer & Earn Growth Loop Growth UX
Acquisition Referral Loops

Refer & Earn — Organic Acquisition Funnel

Redesigned referral incentives with milestone unlock trackers, increasing organic player invitations by over 35%.

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A23 KYC & Instant Redeem Fintech & Trust
Compliance Instant Withdrawals

KYC & Instant Redeem — Frictionless Trust

Streamlined Aadhaar & PAN verification flow to meet regulatory compliance while enabling seamless, instant bank payouts.

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