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A23 · Growth & Acquisition
Refer & Earn — Viral Acquisition Loop
Redesigning the referral program to deliver complete reward transparency, real-time milestone progress, and seamless WhatsApp invites.
Overhauled the A23 Refer & Earn experience to drive organic user acquisition. Introduced a dedicated referral status dashboard, transparent bonus release tiers, and one-tap social sharing, turning happy players into active brand advocates.
+35%
Referral Volume
4.8★
Reward Satisfaction
₹15K
Max Referral Bonus Cap
01
Building Trust in the Referral Funnel
Players previously hesitated to invite friends because they couldn't see whether their friends had registered or when bonus cash would unlock. We designed an interactive timeline tracking each friend's journey from sign-up to first deposit.
Live Referral Tracker
Real-time status updates: "Registered", "KYC Completed", "First Game Played", and "Cash Credited".
One-Tap Social Share
Pre-formatted WhatsApp messages featuring personalized bonus codes and instant deep-links.
02
Referral Interface Gallery
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Figure 1.0: Referral hub home screen with earnings summary and instant share actions.
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Figure 2.0: Step-by-step milestone unlocks and bonus credit ledger.