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A23 KYC and Redeem Hero
A23 · FinTech Trust & Compliance

KYC & Instant Redeem — Frictionless Payouts

Redesigning the high-stakes withdrawal and identity verification journeys, reducing drop-offs and customer support inquiry load.

FinTech UX Instant Payouts KYC Compliance Trust Architecture
Redesigned the multi-step real-money redemption and KYC document verification flows for A23. Introduced an intuitive progress tracker, real-time banking validation, and clear document scanning feedback, transforming withdrawal friction into an experience that builds player loyalty.
Role Product Designer
Timeline 20 Days (July '23)
Impact -45% Withdrawal Support Tickets
Integrations UPI, IMPS, Aadhaar, PAN OCR
-45% Support Tickets
<60s Instant IMPS Payout
92% First-Time KYC Success
01

Eliminating Withdrawal Friction

Winning money is the emotional peak of gaming. When users encountered ambiguous verification delays or unclear tax deductions (TDS), anxiety spiked. We restructured the withdrawal modal with real-time tax calculation and visual status tracking.

Clear TDS & Balance Breakdown

Unambiguous distinction between deposit balance, bonus cash, and withdrawable winnings with net TDS.

Live Bank Tracker

Step-by-step visual tracker from "Initiated" to "Bank Processing" to "Deposited to UPI/Account".

02

KYC & Redemption Flow Gallery

A23 Wallet and Redeem Screen
Figure 1.0: Wallet hub featuring one-tap instant redeem entry.
A23 KYC Document Verification
Figure 2.0: Aadhaar & PAN instant verification with clear error guidance.
A23 Redeem Success
Figure 3.0: Instant payout confirmation with transaction reference number.
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